Are gyms for the fit?
This is a very politically incorrect post and will probably stir many, if not ipset most.
This morning I went to the gym. I’m not fat, a little over average, otherwise known as chubby. Society likes the fit, the lean and the muscley, especially where I live.
A couple of girls were on the treadmill beside me. They were not in the chubby category, infact I’d put them in the fat to obese category.
My initial thought was “you won’t last”. But then I thought, how many people think that? And do they think that?
I know when I was much heavier I hated gyms because I didn’t feel like I fitted in, and mainly because most the people there were lean and beautiful.
But today I thought, this is wrong. We should make those who are not fit and encourage them to keep going.
Maybe gyms should be full of [get ready for stark political incorrectness] fat people. Maybe we should be more accepting of those who don’t meet societies “standards” and welcome them, neigh make them exclusively the target of places that are designed to transform them.
Food for thought?
Of course someone will take even more offence for this post and suggest it’s ok to be fat. Read the fine print, this page is about political incorrectness. Sod off.
The fate of Yellow Pages (the book)
My Yellow Pages account manager is desperately trying to convince me to keep my advertising in the book, but for an IT company operating in 2010, is spending money on a paper based medium the best “investment”.
Is the life of “the big yellow book” over?
Think about the way you look for businesses these days. Me, I google. If I can’t find what I’m looking for that way the maybe I’ll turn to Yellow Pages Online.
The only reason I pick up the book these days is to look at my advertising and compare it with my competitors.
I’m not saying the entire world has put the book down, but we live in a digital age, where we are never really more than a few inches away from a computer - I say this whilst posting on my iPhone.
And let’s think further, I run an IT company. We did a survey of our premium clients and asked them where they went, or where they would go, to find another IT firm.
No-one said the book.
Now I’m not sure whether my competitors have picked up on this either yet, but we’re a small firm with a very tight marketing budget.
This year the ~$10,000 we spend on the book, will be going to other marketing ventures. Ones that people do use.
Is it time you reconsidered your Yellow Pages “investment” ?
Cat
Reborn again?
The internet amazes me at times, constantly evolving and introducing new ways of doing the same - just with …. more…
So I’m thinking maybe this may become the home of raverX.org in the future, let’s see how it pans out - let’s face it, we’ve embraced Facebook, Twitter and every other social networking service.. why not this one?
